The goal of the logo redesign was to create a versatile mark that could thrive in a digital world while modernizing Georgetown Market’s brand. Inspired by the fresh and vibrant lemon, the logo reflects the many facets of the market, including its grocery offerings, eatery, health foods, and holistic wellness expertise. The final design embodies a fresh, clean, modern, and approachable feel, strengthening the brand’s presence across both digital and physical platforms.